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When It Serves Me

The power of choosing beliefs that help you win

Tigabu Haile
Tigabu HaileNovember 25, 2025
When It Serves Me

There’s an episode of Young Sheldon, a show about a gifted child navigating a world that often misunderstands him. In one scene, Sheldon quotes the Bible to win an argument with his older brother. His brother, surprised because Sheldon is known for questioning religion, asks, “Since when do you quote the Bible?” Sheldon replies with a straight face: “When it serves me.”

It’s a simple line, but a powerful one. It raises an uncomfortable question: Are we holding beliefs that serve us, or beliefs that don’t? This kind of self-examination, looking closely at the beliefs we carry in life and work, can reshape our trajectory entirely. It can determine whether we get what we want or stay exactly where we are.

Often, the issue isn’t whether a belief is objectively true. What matters is whether it supports your direction, your energy, your decisions. The mind reconstructs itself around what it believes will protect you, and most things in life are far more flexible than we assume. Beliefs are rarely chosen for accuracy. They’re chosen for convenience. And that single mechanism decides who moves forward and who stays stuck.

The Nature of the Mind

Belief is often described as a rational act, but for most people, it isn’t rational at all. The mind is not built to seek truth first; it is built to preserve stability. A belief that threatens comfort can feel wrong even when it’s right. A belief that protects identity can feel right even when it’s wrong.

This is why two people can receive the same information and end up with completely different outcomes. One person uses the insight to advance. The other uses it to justify hesitation. The difference isn’t intelligence. It’s the willingness to adopt beliefs that create movement rather than beliefs that maintain familiar limits.

Belief becomes a shelter long before it becomes a tool.

Beliefs That Move You vs. Beliefs That Stop You

Across history, the people who built meaningful things shared one pattern: their beliefs served their direction. Many came from circumstances far tougher than anything most of us face today. They lacked networks, money, and in many cases formal education, yet they moved forward because their beliefs pulled them forward.

Meanwhile, countless others with more favorable conditions, better networks, better access, better information never used those advantages. The difference wasn’t circumstance; it was the internal architecture shaping how they responded to circumstance.

When life doesn’t offer safety nets, you learn early that beliefs can’t just feel good; they need to create movement. Hard environments remove the illusion that you can postpone action or negotiate with reality. They push you to let go of beliefs that soften your resolve and adopt ones that sharpen it. That shift, quiet but decisive, is often what separates people who advance from people who stay in place.

Selective Belief as a Strategy

The phrase “When it serves me” can sound manipulative out of context, but it points to something very different. It suggests that beliefs should be chosen intentionally. They should support the direction you’re moving toward, not the limitations inherited from your past.

When you’re torn between decisions, a simple filter helps: Will this serve me? Naval (Famous philosopher, investor and entrepreneur) describes a similar idea: choose the option with the better long-term payoff, even when it demands more effort now. Most people default to whatever feels easier in the moment, but the easier choice rarely builds the life they want.

People who build meaningful things treat belief as a living system. They don’t tie their identity to old logic. They don’t protect frameworks that no longer match their goals. They allow beliefs to evolve as they evolve. Selective belief, used consciously, isn’t delusion. It’s clarity.

Updating Beliefs Is a Sign of Maturity

Revising a belief is often seen as inconsistent. In reality, it is the most honest form of evolution. Growth requires internal rewiring. What made sense at sixteen won’t serve you at thirty. What protected you in childhood may imprison you in adulthood. Yet many people hold onto beliefs long past their usefulness because letting go feels like losing part of themselves.

But a belief that no longer serves you isn’t part of you. A mind that can update itself becomes more capable, more perceptive, and more precise over time.

Belief Is Architecture

Your beliefs shape what you attempt, how you interpret setbacks, how you recover, and how far you allow yourself to imagine your future. They influence whether you contract during difficulty or expand because of it. They quietly define your ceiling unless you choose to rebuild that ceiling.

The next time you find yourself explaining why you are doing something, or avoiding something, pause and ask whether the belief behind that explanation actually serves you. If it doesn’t, consider choosing the belief that does, even if it feels uncomfortable in the moment. The discomfort is temporary. The direction it creates is what lasts.

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